Music To My Ears
As a former Yahoo employee, I've never wasted an opportunity to harass my former colleagues who work on the Yahoo! Music product. Subscriptions, I've said, are for the birds, and unless it works with the iPod, forget it. I'm not alone in this opinion, that much is clear. But having had access in particular to one highly placed Y! Music executive, who has endured my constant negativity with grace and aplomb, it was an absolute pleasure to read that they may be a step closer to a workable model.
This week, Yahoo! Music launched a pilot, making a single track (sadly, a Jessica Simpson track) available for download without Digital Rights Managment. I cannot emphasize enough how significant this is. It means that (a) Yahoo realizes that DRM and lack of iPod interoperability are killing their music business, and are willing to do the heavy lifting with the labels that may be necessary to get them to budge; and that (b) the major labels may be coming around to the fact that as long as they insist on DRM, they're going to be slaves to hardware manufacturers.
Bravo.
Now, I'm an enthusiastic Apple geek, and I love my iPod and my Mac, yada yada yada. But despite this, I realise that as a consumer, it benefits me exactly zero percent to have Apple be the only viable source for downloadable music. Why should my choice of hardware lock me into a single online music retailer for the life of my purchase?
That's not to say I believe Apple is to blame. In my opinion, Apple's obstinate refusal to open up their hardware to competing DRM standards is inconvenient in the short term, but may prevent DRM as a whole from lasting in the short term.
Basically, Apple has forced the major labels into a corner -- because the iPod is so dominant, they can dictate what DRM their hardware uses, which translates into Apples extreme dominance as an online retailer, controlling over 70% of the online music market. No manufacturer wants a single retailer to monopolise the channel, so in this case, the labels face a choice: insist on DRM and let Apple continue to dominate the channel, or dump DRM and let other retailers compete.
Tough choice for the labels, but one they need to make. I certainly hope the Yahoo pilot is successful.