Still More on the Mac Mini
Rarely do I find an article that so clearly expresses exactly my opinion as this article by Nerds 2.0 author Bob Cringely regarding the Mac Mini.
Yes, they buy into my Mini-as-server theory, but some of Cringely's "friends" also speculate on the Mini's place as an "entertainment appliance," sitting right there on the console next to your HDTV and cable modem.
Apple's strategy for years has been to make the Mac your "digital media hub," and until iPod and iTunes, most of that strategy centred around media creation. iPhoto, iMovie, and iDVD are all extensions of the media creation metaphor. But what they've done with those is get people more accustomed to seeing video on their computer. And if, as the article speculates, the next step is the Mac Mini as a repository for tons of high-definition video files that have been downloaded from the web, using a program called, for instance, iFlix or iShows, nobody should be surprised.
Convergence is happening, just not in the way current broadcasters and content providers (networks or channels in the current paradigm) speculated. Instead of a dedicated set-top box for whatever system you use -- be it satellite, cable, or whatever -- a unified set-top box suitable for playing or displaying any kind of content you wish seems to be the way it's going. A HDTV is really nothing more than a computer monitor. Infrared remotes for media computers already exist, as do wireless mice and keyboards. All you need is to make it simpler than Microsoft does with its pathetic "Media Center Edition" of Windows.
My money's on Apple to be the first to put an interface on this that people can actually use, and if they can carve out a market a fraction of the size of their iPod/iTunes quasi-monopoly, they'll make tons of money off it for years to come.
The pieces are falling into place, and somehow I can see Mr. Jobs sitting in his office with that "Excellent, Smithers" look on his face.
But this new "low-end" machine, called the
Anybody who has visited Salon's